BTL stands for Below The Line Marketing. Basically, it is brand activation
process of building awareness for a company by engaging directly with the target
audience consumers. This can be done through different event types of marketing
campaigns, as long as the effort results in a specific consumer experience that
builds a company’s notoriety. BTL activations induce a list of activities that
uses innovative and experimental ideas to engage its audiences. In the earlier
times, BTL marketing activities revolve around direct mail campaigns, trade
shows, catalogs, brand promotion activities, telemarketing, free sampling &
exhibitions.
As one of the best event management companies in the business, we specialize in
extending following services to brands:
- Brand promotion in school/colleges
- Brand promotion in malls
- Experimental marketing
- Road shows
- RWA activities
- n-shop activation / showroom activities / showroom display / showroom décor
/ retail merchandising
- Corporate contact programs
- And many more…
Our strength in the brand promotions and BTL activities lies in creative
conceptualization, innovative and creative concepts for execution as well as
superior execution of across market geographies. Not to forgot our important,
well qualifies and efficient team of managements and agents. As expected from
one of the best, we help clients choose right hubs fro brand promotion and BTL
activities.
Limra events specialize in executing events on a turnkey basis. What makes top
event management companies for brand promotion and BTL activities is that we
rely least on external resources and have an exhaustive inventory in house. And
our experience on more than 300 events speaks for itself.
